Are you ready for the next generation of business buyers?

Millennials and Gen Z (or Zoomers – people born between 1996 and 2012) currently make up 64% of business buyers. These two generations have very different attitudes towards technology and doing business. A lack of understanding of their buying behaviours can adversely affect manufacturers’ ability to reach, engage, and ultimately win these buyers over.

Millennials and Gen Z buyers prefer to do business online.

More than a third of them will purchase through self-guided digital channels. They have less patience for human salespeople and are much more inclined to find the answers themselves.

Ease of Doing Business is Paramount

Millennials and Zoomers are quick to voice dissatisfaction over a negative experience. Sure, they want to do business online, but they aren’t willing to go to multiple online portals to do it. They want a single, easy-to-use portal that has all the information they need for all their ordering and payables.

Supply Cloud provides web access to all trading partners, big and small, through a single portal. It provides visibility to all business processes such as Purchase Orders, product information, Accounts Payable, Accounts Receivable, and Claims. It provides robust, real-time analytics on all transactions.

Supply Cloud is the next generation of B2B platforms built for the next generation of buyers.